Wednesday, January 26, 2011
YEE-HAW WORK FOR JACK DANIEL'S WHISKEY FEATURED IN LAST YEAR'S TYPE DIRECTORS CLUB ANNUAL
It was just brought to our attention that a pre-presidential election campaign we worked on with Arnold Worldwide in Boston was featured in the Type Director's Club Typography Annual(#30) last year. Principal faces included Fenway, Jasper, Lynchburg, Motlow and Gothic Woodtype, which are definitely not listed by frequency of use. One can delight in the fact that said Gothic is referred to here as "woodtype" in its one-word form (as opposed to two-worded "wood type"). This one-word treatment seems as though it is gaining more validity as time goes on and the use of woodtype becomes more widespread, though computer spell-checking programs do not yet recognize it as proper and correct.
One should also note that credited designer Adam Ewing Hickman should be referred to hereafter as Adam Hickman Ewing.